Honda Motor Corporation's basic philosophy of making products acceptable in international markets has led the Company and its subsidiaries' unique business development since its early days. As customer acceptance of Honda products in key markets increases, this philosophy has expanded to a basic business strategy of making products wherever they are being sold in quantity. Through this approach, Honda has been able to contribute to the economic welfare of a number of countries that produce Hondas. An example of Honda's commitment to the people and countries in which its products are sold is Honda of America Manufacturing, Incorporated, in Marysville, Ohio.
Because of successful marketing relationships with customers, Honda has gained a great reputation for itself. It has created a unique development and manufacturing capability producing a variety of consumer products built around compact, high-performance engines. By developing, manufacturing, and supplying 'quality' products, using local resources, and reinvesting capital, Honda fulfills its goal of being a responsible and contributing corporation.
Honda always finds a way to delight its customers, be it the gas efficient hybrid vehicle or the launching of scooters in India; there is always something new to make Honda customers proud of the company. Honda realizes the need for achieving cost leadership and often devises ways to delight its suppliers, but it is usually difficult to find the right vendor. Honda tries hard to build a long-term relationship. In order to sustain long-term relationships, most suppliers are inter-linked with Honda. While some companies try to make the payment procedure complex, with the underlying intention of delaying the payment, Honda is trying to come up with procedures so that payment can be expedited. Such activities undertaken by the company makes it an ideal customer in the eyes of the suppliers who reciprocate by providing the best of their products and services at the lowest possible price. The symbiotic relationship results in fruitful association for both (Sharma 1).