Media can have a large influence on all sport organisations and athletes. To begin with there is a phrase known as 'Mass Media' this is where the owner of the content can decide what is shown and can censor certain information. [WiseGeek, 2011]. This is something that the public will not be able to change and there are no laws to prevent them from doing this, however it has started to give the media a more sinister public image. Magazines can actually create a false story and will not be breaking the law as there are no regulations preventing them from doing so, as it has been seen in the past, for example with David Beckham accused of cheating on his wife in 2007. After the incident majority of people believed that this story was false, and the woman saying she had been with David was simply after money. "Sadly we live in a world where a magazine can print lies and believe they can get away with it," adds the rep. "We are taking legal action against the magazine." [Dailynews, 2010]
However a court of law lead to no legal charges except for the woman to keep a distance of 10miles away from the Beckham's. Due to this upset from the media going with this woman's story it affected David's career on the short term. He missed several training exercises and lost his concentration in football.
So the media had entered into the Beckham's personal family life which had a large affect on David, which was not shown by his team mates but by his fans however overtime the story was long forgotten about. This is only a small example of the power of media, but it simply shows that one person can go into magazine company and create a story which could have a large impact on a professional athlete's career.