The Power of Real-Time Social Media Marketing

Published: 2021-06-29 07:00:14
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Category: Business

Type of paper: Essay

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The Power of Real-Time Social Media Marketing

By : Beverly Macy and Teri Thompson




Social media marketing is a fast growing concept and it has become a necessity nowadays; because it offers significant opportunities for companies, in terms of building relationships with customers and managing their reputation. Which absolutely has an impact on both sales and revenue.
Social media is platforms that are easily accessible to everyone with Internet access. And social media marketing (SMM) is a type of Internet marketing, which tries to obtain communication goals through the participation in different social media networks.
Recently, and due to the changes in the global marketing, corporate executives, small business owners, entrepreneurs, marketers, advertisers, and most importantly, consumers are actively seeking education and information on what is social media marketing and how to get involved.
People around the globe are connecting to each other via social networks. The speed of sharing similar interests, opinions, reviews combined with the free social media platforms, have created a new trend for delivering information faster than TV, radio, newspapers or any other tool.
What is surprising is that newscasters are encouraging audiences to follow them on Twitter, and check their page on Facebook. In fact, Facebook has currently twice as many profiles as the population of the entire United States. Moreover, human resources departments are nowadays using LinkedIn as a recruiting tool in hiring decisions.

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