The Tylenol Murders

Published: 2021-06-29 06:56:41
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Category: Business

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The Tylenol Murders
Communication is defined as " the process by which information is exchanged between individuals through a common system of symbols, signs, or behavior" (Merriam-Webster, n.d.). In order to consider the communication effective, it should flow back and forth between a receiver and a sender. For example, when a company relays a message to the public, they wait for feedback from consumers to make sure they understand the message. A feedback can simply be verbal or nonverbal. In this case, the company can analyze the effectiveness by interpreting actions of consumers. Many companies have a deep understanding of their consumers with effective communication. An example of these companies would be Johnson & Johnson. This paper will present a case study analysis on Tylenol's crisis management plan and explain how they were to communicate with the public.
Case Overview
Several people in Chicago died unexpectedly due to unknown reasons in 1982 (Center & Jackson, 2003). In general, an incident like such is not considered a crisis in such a large area, but in this case three of those victims belonged to the same family during the same period (Bell, n.d.). The doctor at the hospital where these three were taken became suspicious, it was later determined that they all died from cyanide poisoning (Bell, n.d.). After a thorough research, it was later discovered that the three members of the family took Extra Strength Tylenol right before their death occurred. After a search of the home, a bottle of Extra Strength Tylenol that upon testing showed cyanide had been added to the capsules (Bell, n.d.).

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