Toyota Prius

Published: 2021-06-29 06:54:06
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Category: Book Reports

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According to the article the Toyota was already well into a $40 million campaign targeting a different set of consumers, but the majority wanted greater fuel efficiency and something that would not contaminate our environment. Then Toyota came out with the idea of the Prius, thanks to this car, the company generated a profit over the 100% rise in sales. Firstly, the company has spent a lot of money on the re-launch of the new and improved Prius model which is over 40 million dollars. The four 'Ps' are used for everything, and Toyota used them perfectly, starting off with the main objectives of the company to provide a new and techno product to the target market it was able to cover its operating and marketing costs and also make build a profitable customer
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